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	<title>Monkeyfoot Interactive Blog</title>
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		<title>iPad Usability and Questions</title>
		<link>http://monkeyfoot.com/blog/2010/01/ipad-usability-and-questions/</link>
		<comments>http://monkeyfoot.com/blog/2010/01/ipad-usability-and-questions/#comments</comments>
		<pubDate>Sun, 31 Jan 2010 22:32:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Interface Design]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://monkeyfoot.com/blog/?p=42</guid>
		<description><![CDATA[Apple has finally announced the iPad and while much of the press is underwhelmed, the Monkeyfoot team is ecstatic with the possibilities.

The iPhone presented a lot of great usability challenges, but in the end, the interface did not lend itself to real world applications.  Everything needs to be designed for big fingers on a [...]]]></description>
			<content:encoded><![CDATA[<p>Apple has finally announced the <a href="http://www.apple.com/ipad" target="_new">iPad</a> and while much of the press is underwhelmed, the Monkeyfoot team is ecstatic with the possibilities.</p>
<p><span id="more-42"></span></p>
<p>The iPhone presented a lot of great usability challenges, but in the end, the interface did not lend itself to real world applications.  Everything needs to be designed for big fingers on a little screen and can only be delivered in bite-size chunks of information.  With the new iPad, that has changed.  While we still need to deal with big fingers for navigation, there&#8217;s now a full keyboard that can be utilized for large volumes of input, as well as a much larger screen (1024&#215;768).</p>
<p>The reality of a doctor or contractor using an iPhone for treatment or project management is a stretch.  How would you feel if your doctor tried to show you your latest MRI scan on a small screen and point out the meniscal tear you suffered from too much break dancing at the holiday office party?  Now, how would you feel if he did the same on a much larger screen?  You&#8217;d still feel like you should cut back on drinking at work events, but you&#8217;d at least feel more confident about seeing the actual injury.</p>
<p>Star Trek is here.  Well, not the &#8220;boldly going&#8221; part, but at least the cool hand held computer screens.</p>
<p>Many &#8220;experts&#8221; have scoffed and said that apps for the iPad will fail because users will just use web apps now.  While the iPad does make web apps more accessible than the iPhone, we&#8217;re still limited by the rules of the Safari browser.  We also need to consider that a mouse pointer is far more exact than a thumb or finger &#8211; 2&#215;2 pixel area for a mouse, approximately 10&#215;10 for a finger.  For those 2 reasons alone, apps will succeed.</p>
<p>Unfortunately, the larger screen will allow more room for error in the interface and suddenly there will be a huge surge in designers calling themselves usability experts or interface designers.  Simply laying out a navigation and putting a gradient under it does not quality these individuals for the title of usability expert.</p>
<p>So, yeah.  You get it.  Monkeyfoot likes the iPad.</p>
<p>But&#8230; there&#8217;s still some questions in our minds about the functionality.  How will the iBookstore work?  Will everyday developers and writers be able to sell books through the store like people do on iTunes?  What does the SDK look like for those books?  When developing apps, do we have to create iPad and iPhone versions together?  If not, will they be showcased as such in the app store?</p>
<p>Monkeyfoot has already developed a few concepts for our clients to utilize the iPad for their business.  Want us to do the same for you?  Head over to the &#8220;<a href="http://www.monkeyfoot.com/contact.html">become a client</a>&#8221; page and tell us what you&#8217;re looking for.</p>
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		<title>Usability for Apple&#8217;s iPad</title>
		<link>http://monkeyfoot.com/blog/2010/01/usability-for-apples-ipad/</link>
		<comments>http://monkeyfoot.com/blog/2010/01/usability-for-apples-ipad/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 15:39:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://monkeyfoot.com/blog/?p=26</guid>
		<description><![CDATA[On Wednesday of this week, Apple is expected to unveil their new tablet (edit: Apple iPad).  The gang here at Monkeyfoot is incredibly excited, but not for the same reasons as most.  While a new piece of Apple hardware will be awesome, it&#8217;s the thought of the new usability challenges it presents that [...]]]></description>
			<content:encoded><![CDATA[<p>On Wednesday of this week, Apple is expected to unveil their new tablet (edit: Apple iPad).  The gang here at Monkeyfoot is incredibly excited, but not for the same reasons as most.  While a new piece of Apple hardware will be awesome, it&#8217;s the thought of the new usability challenges it presents that have us giddy.</p>
<p><span id="more-26"></span></p>
<p>Usability and interface challenges in the mid 90s were fairly trivial compared to those of today.  256 available &#8220;web safe&#8221; colors, 640&#215;480 resolutions were standard and websites didn&#8217;t consist of more than a handful of pages.  In the late 90&#8217;s when Flash became mainstream, we were also dealing with larger variations in colors, resolutions and site depths.</p>
<p>Over the past 10 years or so, most of the variables became standardized.  Colors are no longer an issue.  Resolutions can be focused at 1024+ and the emergence of CSS has allowed us to address the variations gracefully.  We&#8217;re still dealing with IE and the browser wars, but in general the development community has most of those issues sorted out.</p>
<p>The launch of the iPhone in 2007 gave usability experts a chance to flex their muscles once again.  Memories of small resolutions in the 90&#8217;s flooded back to us, but this time we were faced with the challenge of a mouse pointer (the human finger) that was gigantic compared to the little arrow we&#8217;re used to.  White space became vitally important, and we had to address how a user&#8217;s hand would be positioned to use the interface.</p>
<p>The Apple announcement this week will once again call usability experts into action.  These challenges of an unknown resolution, framework, and interaction method are the equivalent of an old world explorer discovering new lands.  The way we interact with the world around us is about to change.  The internet will no longer be a place accessed from your home or office.  Serious applications will be in the palm of our hands from now on.  Usability experts, rejoice.  The world is about to change and our services are required.</p>
<p>Check back after Apple&#8217;s Wednesday announcement for Monkeyfoot&#8217;s perspective on the <a href="http://www.monkeyfoot.com">Apple tablet usability.</a></p>
<p><i>photo by: <a href="http://www.flickr.com/photos/fotoboer/3226244527/">Fotoboer.nl</a></i></p>
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		<title>Santa&#8217;s Energy Management</title>
		<link>http://monkeyfoot.com/blog/2009/12/santas-energy-management/</link>
		<comments>http://monkeyfoot.com/blog/2009/12/santas-energy-management/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 17:26:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Holiday]]></category>
		<category><![CDATA[Summit Energy]]></category>

		<guid isPermaLink="false">http://monkeyfoot.com/blog/?p=8</guid>
		<description><![CDATA[Monkeyfoot Interactive has just launched Summit Energy&#8217;s holiday site at SantasEnergy.com.  The minisite showcases Summit&#8217;s sustainability management services and how they were utilized to help Santa make his north pole operations greener and gives their clients insight into the company&#8217;s fun and creative personality.

The minisite also doubles as an SEO effort to increase visibility [...]]]></description>
			<content:encoded><![CDATA[<p>Monkeyfoot Interactive has just launched Summit Energy&#8217;s holiday site at <a href="http://www.santasenergy.com" target="_new">SantasEnergy.com</a>.  The minisite showcases Summit&#8217;s <a href="http://www.summitenergygps.com" target="_new">sustainability management services</a> and how they were utilized to help Santa make his north pole operations greener and gives their clients insight into the company&#8217;s fun and creative personality.</p>
<p><span id="more-8"></span></p>
<p>The minisite also doubles as an SEO effort to increase visibility of Summit&#8217;s sustainability service offerings.  <a href="http://www.summitenergy.com" target="_new">Summit Energy</a> and Monkeyfoot teamed up to create a site that went against the standard SEO spam website tactics and created a fun, engaging story that put SEO second to great content.  The site showcases items such as cost saving measures used in Santa&#8217;s workshop and carbon offsets for his reindeer delivery system.</p>
<p>In developing the 3 week project, Monkeyfoot was responsible for the initial concepts, 3D village rendering, design and the HTML/CSS.  The client supplied the great creative copy based on the provided outline.</p>
]]></content:encoded>
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		<title>Monkeyfoot Interactive Back Online&#8230;</title>
		<link>http://monkeyfoot.com/blog/2009/12/hello-world/</link>
		<comments>http://monkeyfoot.com/blog/2009/12/hello-world/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 15:43:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://monkeyfoot.com/blog/?p=1</guid>
		<description><![CDATA[After a long weekend, the blog and site are back online.  The Monkeyfoot blog was hacked by what we can only assume are Viagra Extremists!  The entire archive of blog posts has unfortunately been compromised.  We&#8217;ll miss you dearly, posts.  All three of you.

New posts are coming&#8230; potentially as early as [...]]]></description>
			<content:encoded><![CDATA[<p>After a long weekend, the blog and site are back online.  The Monkeyfoot blog was hacked by what we can only assume are Viagra Extremists!  The entire archive of blog posts has unfortunately been compromised.  We&#8217;ll miss you dearly, posts.  All three of you.</p>
<p><span id="more-1"></span></p>
<p>New posts are coming&#8230; potentially as early as today.  We&#8217;re working on a series about why the usual agency model no longer works in a world of interactive services, as well as a few interactive tips and tricks from industry experts.</p>
]]></content:encoded>
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