17
Nov
SKYY Vodka was launching a brand titled “X-Rated” and was seeking ways to promote the new label. I designed a party planning site and email promotion around the brand for the RFP response.
17
Nov
17
Nov
The early 2000s were the peak of fun interfaces online! SPEED Channel was looking for a promotional Flash game to spoof off of another show on another network. The Strip da Ride concept was a simple hangman game concept that destroyed your car if you incorrectly guessed a letter. I was responsible for art direction
17
Nov
There are times when an information architecture or site map does not convey the customer path through an application or website as intended. For those times, we develop User Flows. These might highlight user actions, steps to a process, decision trees, etc. The collection here is a very small sample of the user flows
17
Nov
Summit Energy was struggling to improve their SEO rankings within the sustainability management space. I proposed building an SEO site, but we agreed that this would only be acceptable if the site contained useful content to visitors and didn’t use hidden SEO tricks like white text on a white background. I designed the site
17
Nov
In 2004 I was tasked with creating the interface for the online promotional Polar Express game for the upcoming movie from Warner Bros. The game consisted of laying different track pieces to try to find your way through a winder forest maze to the North Pole. I designed the game graphics, interface, and official marketing
17
Nov
This Information Architecture was created for a sustainability energy SEO site for the purpose of increasing their google ranking on specific keywords. My client and I agreed that if we were going to create a site specifically for SEO purposes, it would still be informative and helpful to those that visited instead of the typical
17
Nov
Poiu was a cryptocurrency site and marketplace way back in the old days of 2012. I vaguely recall that the company closed before we finished the discovery process and initial design phase. While the company didn’t last, the designs (by Ryan Jennings) that I art directed live on in my portfolio.
17
Nov
Schneider Electric needed an interface built for their new performance analytics component of their enterprise-level energy management application, Resource Advisor. Although built in 2013, the interface had to function on older browsers due to their demographics.
17
Nov
Over the years I have created hundreds of email designs – from simple promotional emails to complex dynamic emails that are customized at the single recipient level. The designs here are a small sample of the promotional emails I’ve designed or art directed in the past. Many of these linked to a matching landing page
17
Nov
In 2003, Flash games in your browser were all the rage. The NEXTEL Direct Connect Football game was a promotional Flash game that featured the Quarterback for the Miami Dolphins. I directed the photoshoot of the QB so we had image reference for models and marketing assets for the game. Directing a professional NFL quarterback